In August of 1989, one of the most expensive, yet least destructive fires in history took place. Zino Davidoff, founder of Davidoff, allegedly burned upwards of 130,000 Cuban Davidoffs in the infamous Davidoff bonfire that marked the end of white label in Havana. By 1991, after years of frustration over poor quality, Cuban Davidoffs were no more. Given today’s prices, that fire had a retail value anywhere from around 7.5-13 million dollars. Today’s review is one of Davidoff’s most historically important releases, the Davidoff No.1. The Davidoff No.1 was part of the original line of Davidoff cigars introduced in 1969, but more importantly was the first commercially released Lancero in the world. The Lancero vitola, also known as a Long Panatela, was developed in the El Laguito factory originally for the Cohiba brand in 1964, but was not offered for sale until 1984. This was because the Cohiba brand first served as the private brand for Fidel Castro (a role later allegedly filled by Trinidad) and then used as diplomatic gifts until it was offered for sale to the public in the mid-1980s. Like Cohiba, Davidoff was originally made at Havana’s El Laguito factory, which is where the factory name for the Lancero came from, El Laguito No.1.